USING VISUAL FOR ENGAGEMENT | Indonesia Research Institute Japan
“This post is written by Raffi Alfananda, Market Research & Business Development at PT Indonesia Research Institute Japan Jakarta, a global management consulting firm on business strategy.”
Great visual assets in your content contribute significantly to the reader’s enjoyable and informative experience. We’ve all heard the expression “a picture is worth a thousand words.” In the case of marketing, visuals can convey a lot more information. Because the human brain processes images 60,000 times faster than text, images and videos are the best way to capture and hold your audience’s attention while also having a good time. Visuals can help a reader remember more of the information.
Eye-catching images break up blocks of text, give the user an extra interest to continue scrolling, and make the reading enjoyable in general. All of this adds up to increased reader engagement—both for the reader and for your publication. Adding Value with Images and Videos Make sure that your visual work creates value to the post if you want to keep people engaged with your brand. Assume you have a website that provides advice to new business owners on how to create their first website.
While your text content may receive a lot of attention, a portion of your audience will undoubtedly prefer a video tutorial. Including a video tutorial at the end will encourage customers to complete the steps and gain more value from your product. As an added bonus, you will keep existing visitors on your page for longer, which may result in more interactions.
When generating a video or image for your brand, consider the value it will provide to your readers. Consider whether what you’re creating is intended to educate, entertain, or assist people who visit your website or follow your brand on social media. Marketing teams that can incorporate useful elements into their visual content will see an increase in engagement and traffic.
Types of visual engagement
If you are about to launch a content marketing campaign, you must first determine what will stimulate online growth and engagement. Text-based content will always be an important part of marketing, but to truly stand out in the digital age, visual content must play a central role in all of your efforts. Here are different types of visual content that will propel your marketing campaign to new heights:
- Image
People are more likely to finish reading what you’ve written if you break up a body of text with some compelling images (provided that the images are high quality and contextually relevant). Because of the oversaturation of digital content and the increased adoption of mobile internet access, attention spans are shorter than ever, making content presented in large blocks of text unappealing
It is highly recommended to use original images or images that you have taken yourself, as this adds a much-needed personal touch to your campaign. High-quality, appealing images are frequently costly to purchase or time-consuming to create. Fortunately, resources like Canva allow you to create unique, captivating images for free using a simple drag-and-drop interface.
So for example visual aids are worth including in your presentations because they can help you explain information more coherently which makes presenting easier for you and learning easier for the audience. They also help add variety to your presentation thus making it more interesting for the audience
- Videos
Videos are fantastic for displaying common problems and then demonstrating the solutions that your product can provide. While there are far less expensive forms of visual content available, a great video adds extra clout to your campaign by demonstrating that you’re willing to go the extra mile for quality.
There are many different types of videos that can help your business, such as how-to videos, animated explainer videos, demonstrations, and customer testimonials. So whatever you decide, make sure the videos are in line with the overall style and ideals of your company. An example for this type of visual is the short clip from an old news broadcast.
- Infographics
Infographics are indeed an excellent tool for compiling all of your sophisticated data and statistics into a convincing, easily understandable visual display. Infographics can become an important part of your content marketing -strategy if they are accompanied by diligent promotional efforts (such as networking with key influencers, landing page optimization, and social media). To maximize the benefits of an infographic, the layout and design must be as influential as possible. To deliver your important information, the designer must use the appropriate colors, shapes, and fonts.
The data you include in the infographic should be precise (peer-reviewed sources are ideal) and contextually relevant. Even the most boring statistics can be brought to life when presented as stunning visualizations. An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic. As an example, infographics use striking, engaging visuals to communicate information quickly and clearly. Infographics are a valuable tool for visual communication.
For the example of infographic such as below :

- Presentation
Presentations serve the same purpose to infographics, with a strong emphasis on appealing design and color to draw the reader into the text. They differ in that they have a broader scope. As a result, if a topic is too long for an infographic, a beautifully designed presentation can be extremely useful in keeping people’s interest with your content.
Because your presentation will most likely contain a lot of information, it’s critical to keep fonts, borders, and colors consistent. Proofreading for spelling and grammar errors is essential, just as it is with any other type of content. As with infographics, make sure your sources are as credible as possible.
Examples of data visualization in ppt include infographics, 3D charts and graphs, color histograms and even simple headers and bullet points. Furthermore, you could display data using world maps, brain trees or even a series of cartoon

- Screenshots
You can use a screenshot to show your audience the technical aspects of your product or service. You can show what services you provide in a direct manner, and you can even merge your screenshot with some marketing copy or a testimonial to increase your credibility.
Screenshots are very useful for substantiating claims made in your sales content. For example, if you’re marketing an app that can perform specific functions, a screenshot with a caption can provide the visual confirmation your audience requires to believe your claims. You can also edit your screenshots if you want to draw attention to a specific part of the image. (such as which button to click)or provide a more thorough explanation of what is going on behind closed doors
So as your brand grows, it’s likely that you’ll incorporate more visual content into your marketing strategy. Businesses are beginning to use all of the tools available to them to create exciting and convincing images and videos.
The best way to create engaging content is to concentrate on your target market and, more specifically, how each post will benefit your users. Spend time researching the pain points of your website’s visitors and creating content that ultimately helps them achieve their objectives. When you are likely to succeed, you will soon see increased engagement as people begin to invest in your products and services as a result of the worth you bring to the table
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Authored by : Fitri Aulia | 22 December 2020
Recent Property Development

The Covid-19 pandemic has dealt a quite severe blow to the property business sector in 2020. During the PSBB period, business activities were very sluggish and it can be said that some business actors suffered severe losses.
However, entering the new normal period, the economic activity in several sectors including property has begun to revive from the previous period. The role of the government triggers the revival of Indonesia’s property business activities.
Government Stimulus
The assistance provided by the government is in the form of subsidies or incentives for interest subsidies to debtors of public housing credit (KPR), which is contained in the Minister of Finance Regulation (PMK) Number 138 / PMK.05 / 2020 and amendments to PMK 85 / PMK.05 / 2020 regarding the guidelines for providing interest subsidies in the effort to implement the National Economic Recovery program.
In early March 2020, the Government decided to increase the allocation of housing financing assistance by IDR 1.5 trillion for Low-Income Communities (MBR). This was stated by the Director General of Infrastructure Financing of the Ministry of Public Works and Public Housing (PUPR) Eko Djoeli Heripoerwanto in a webinar, Wednesday (29/7/2020).
In addition, the Government also has Bank BTN as their partner-collaboration to implement their OMH Program aimed at Low-Income Communities (MBR) with low interest rates and low installments for the purchase of a prosperous tread house and a welfare apartment.
Bank BTN noted, in 2015 they have provided housing financing assistance totaling 474,099 units. Then in 2016 as many as 595,540 units, in 2017 to 666,806 units, in 2018 to 755,093 units, and in 2019 to 735,749 units.
As of September 2020, BTN has provided home ownership credit support (KPR) of 93,448 units which cost as much as Rp. 15.6 trillion. These support provided by BTN is significant for the survival of the business property sector.
BTN commitment on supporting business property has not slackened. In fact, during the pandemic, BTN continuously provides support for the government program.The distribution of subsidized KPR is still a mainstay of BTN for the One Million Houses program.
Source : Bank BTN (visit : https://www.btn.co.id/id/Conventional/Product-Links/Produk-BTN/Kredit-Konsumer/Pinjaman-Bangunan/KPR-BTN-Subsidi)
Positive Trend in Q3 2020
There is a positive trend during Q3 2020 after it drastically dropped earlier in the year, indicates there is potential for the revival of Commercial Property Demand in Q4 2020 and the next Q1 2021.

Source : Bank Indonesia
Hotels and convention halls are two sectors whose demand has risen quite drastically in the Q3 after falling badly in the previous quarter. This demonstrates positive potential for its development in the future. Meanwhile, the demand of apartment remains low and still struggles to revive until now.
Growth of Commercial Property Demand in Jabodetabek
Overall in Jabodetabek, the commercial property sector also experienced a positive increase during Q3 2020.
In Jakarta, all commercial property demands show positivism with hotels being the most prominent in their development at Q3 2020. After previously shows a negative number, the total index in Q3 has at least increased to be positive.

Source : Bank Indonesia
Meanwhile, the growth in the total commercial property index jumped drastically in Bogor, Depok and Bekasi. Same case with Jakarta, its hotel sector are also the most prominent in reviving, at least in the Q3 2020.

Source : Bank Indonesia
As we can see on charts above, the hotel segment shows a great improvement in demand. This was driven by various kinds of promotions offered by hotels to adapt in this situation such as providing huge discount, staycation packages, working from hotels offer, and wedding reception packages.
Why Hotels?
As Indonesia gradually eases lockdown restrictions, the hotel occupancy rates across the country including Jakarta, have slowly started to pick up. However this is not without several efforts and sacrifices driven by people in the hotels sector to improve and revive the hospitality business sector in Indonesia.
To get through this hard times, efficiency and innovation are the main keys. Therefore, there are several trends created specifically to adapt to this era. Hotels competing with each other to offer a flood of discounts. To further intensify its sales strategy, there are several e-commerce platforms that is becoming a great place to advertise rooms and staycation packages, such as Traveloka. The Buy Now Stay Later also sticks to this trend.

Hotels discounts on Traveloka (Source : Traveloka)
Another new trend is the Work From Hotel (WFH). As you might know, the abbreviation of WFH was initially stands for Work From Home. To connect the dots, Working From Hotel then exist and created because there are more and more office workers are getting bored with the atmosphere of their house and desperate to look for a new atmosphere. It’s a trend where hotels prepare rooms, complete with equipment and facilities to work (e.g : Wi-Fi , stationer, and free printing facilities,etc).

Source : Instagram @harrisfxsudirman and @arunasenggigi
During the transitional PSBB period, indoor wedding receptions are allowed to be held again after previously was banned temporarily due to the massive increase of the Covid-19 spread. This becomes the opportunity that triggers the revival for the hotel business.
However, this permission is also accompanied by the requirement to fulfill and comply with the health protocols made by the government. These includes the limitation of attendees to a maximum of 25 percent of normal capacity. Then, the seating distance for visitors is set at least 1.5 meters. Visitors are also prohibited from passing by or changing seats. The eating and drinking utensils must be sterilized, while the serving of food is prohibited from using a buffet. Last but not least, the wedding staffs are required to wear a mask, face shield and gloves.
One of the breakthrough in this trend was the make of “Virtual Wedding” ever since June 2020. As this was the case held by The Sunan Hotel Solo, which offer a virtual wedding service package for 44.5 million. The event is only attended by the couple and their family members, meanwhile guests are able to attend the wedding virtually through various platforms such as Zoom, YouTube, Facebook and Instagram, while enjoying food sent by the hotel to their residences.

Source: The Sunan Hotels Solo
Finally, we might conclude that the property business in Indonesia has the potential to develop more despite the massive impact it has taken from pandemic outburst. Combining the stakeholders effort and the government’s support to stimulate this sector are expected to help revive the business sector in the future.
References
Bank Indonesia. (2020). Perkembangan Properti Komersial (PPKOM).
Kementerian Pekerjaan Umum dan Perumahan Rakyat. (2020, November 3). Tingkatkan Kepemilikan Hunian Layak, Realisasi Program Sejuta Rumah Hingga Akhir Oktober 2020 Capai 601.637 Unit. Retrieved from https://www.pu.go.id/berita/view/18970/tingkatkan-kepemilikan-hunian-layak-realisasi-program-sejuta-rumah-hingga-akhir-oktober-2020-capai-601-637-unit
Kementerian Pekerjaan Umum dan Perumahan Rakyat . (2020, January 3). Capaian Pembangunan Rumah Tembus 1,25 Juta Unit. Retrieved from https://perumahan.pu.go.id/berita/view/227/capaian-pembangunan-rumah-tembus-1-25-juta-unit
Kompas. (2020, July 29). Alokasi Tambahan Rp 1,5 Triliun untuk Perumahan Terkait 3 Program. Retrieved from https://properti.kompas.com/read/2020/07/29/191334021/alokasi-tambahan-rp-15-triliun-untuk-perumahan-terkait-3-program?page=all
BUMN inc. (2020). Target Penyaluran KPR Bank BTN Naik Menjadi 300.000 Unit Per Tahun. Retrieved from http://bumninc.com/target-penyaluran-kpr-bank-btn-naik-menjadi-300-000-unit-per-tahun/?more=2












