10 Companies Most Targeted by Japanese Students

Author by : Aulia Maqfira / 26 February 2021

Gakujō, a job information service provider, conducted a survey to rank the 10
companies most targeted by students who are expected to graduate in 2022.
From the survey results, the company Itōchū goes to the top rank. This trading
company has topped the ranking for three consecutive years. Companies such
as Ajinomoto and Asahi Soft Drink are now a new target for Japanese students
during the COVID-19 pandemic because they produce goods that can be
consumed at home.
In the 2013 survey, three Japanese mega banks were in the Top 10 as companies
most targeted by final year Japanese students. Tokyo-Mitsubishi UFJ (now
MUFG Bank) was ranked second in that year. In the 2017 survey, the three banks
were still in the Top 10. However, after 2017 the three banks were no longer
among the 10 companies most targeted by final year Japanese students.
Students graduating between 2016 and 2019, chose All Nippon Airways as the
most popular company for 4 consecutive years. Japan Airlines is also in the Top
10 along with JTB, Oriental Land and HIS. This shows that business related travel
and vacations are also popular with students.
Over the past 10 years, there are only two companies that have always been in
the Top 10 as companies most targeted by final year Japanese students, namely
Itōchū and JTB.


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    Authored by : Fitri Aulia | 22 December 2020

    Recent Property Development

    The Covid-19 pandemic has dealt a quite severe blow to the property business sector in 2020. During the PSBB period, business activities were very sluggish and it can be said that some business actors suffered severe losses.

    However, entering the new normal period, the economic activity in several sectors including property has begun to revive from the previous period. The role of the government triggers the revival of Indonesia’s property business activities.

     Government Stimulus

    The assistance provided by the government is in the form of subsidies or incentives for interest subsidies to debtors of public housing credit (KPR), which is contained in the Minister of Finance Regulation (PMK) Number 138 / PMK.05 / 2020 and amendments to PMK 85 / PMK.05 / 2020 regarding the guidelines for providing interest subsidies in the effort to implement the National Economic Recovery program.

    In early March 2020, the Government decided to increase the allocation of housing financing assistance by IDR 1.5 trillion for Low-Income Communities (MBR). This was stated by the Director General of Infrastructure Financing of the Ministry of Public Works and Public Housing (PUPR) Eko Djoeli Heripoerwanto in a webinar, Wednesday (29/7/2020).

    In addition, the Government also has Bank BTN as their partner-collaboration to implement their OMH Program aimed at Low-Income Communities (MBR) with low interest rates and low installments for the purchase of a prosperous tread house and a welfare apartment.

    Bank BTN noted, in 2015 they have provided housing financing assistance totaling 474,099 units. Then in 2016 as many as 595,540 units, in 2017 to 666,806 units, in 2018 to 755,093 units, and in 2019 to 735,749 units.

    As of September 2020, BTN has provided home ownership credit support (KPR) of 93,448 units which cost as much as Rp. 15.6 trillion. These support provided by BTN is significant for the survival of the business property sector.

    BTN commitment on supporting business property has not slackened. In fact, during the pandemic, BTN continuously provides support for the government program.The distribution of subsidized KPR is still a mainstay of BTN for the One Million Houses program.


    Source : Bank BTN (visit : https://www.btn.co.id/id/Conventional/Product-Links/Produk-BTN/Kredit-Konsumer/Pinjaman-Bangunan/KPR-BTN-Subsidi)

    Positive Trend in Q3  2020

    There is a positive trend during Q3 2020 after it drastically dropped earlier in the year, indicates there is potential for the revival of Commercial Property Demand in Q4 2020 and the next Q1 2021.

    Source : Bank Indonesia

    Hotels and convention halls are two sectors whose demand has risen quite drastically in the Q3 after falling badly in the previous quarter. This demonstrates positive potential for its development in the future. Meanwhile, the demand of apartment remains low and still struggles to revive until now.

    Growth of Commercial Property Demand in Jabodetabek

    Overall in Jabodetabek, the commercial property sector also experienced a positive increase during Q3 2020.

    In Jakarta, all commercial property demands show positivism with hotels being the most prominent in their development at Q3 2020. After previously shows a negative number, the total index in Q3 has at least increased to be positive.

    Source : Bank Indonesia

     Meanwhile, the growth in the total commercial property index jumped drastically in Bogor, Depok and Bekasi. Same case with Jakarta, its hotel sector are also the most prominent in reviving, at least in the Q3 2020.

    Source : Bank Indonesia

    As we can see on charts above, the hotel segment shows a great improvement in demand. This was driven by various kinds of promotions offered by hotels to adapt in this situation such as providing huge discount, staycation packages, working from hotels offer, and wedding reception packages.

    Why Hotels?

    As Indonesia gradually eases lockdown restrictions, the hotel occupancy rates across the country including Jakarta, have slowly started to pick up. However this is not without several efforts and sacrifices driven by people in the hotels sector to improve and revive the hospitality business sector in Indonesia.

    To get through this hard times, efficiency and innovation are the main keys. Therefore, there are several trends created specifically to adapt to this era. Hotels competing with each other to offer a flood of discounts. To further intensify its sales strategy, there are several e-commerce platforms that is becoming a  great place to advertise rooms and staycation packages, such as Traveloka. The Buy Now Stay Later also sticks to this trend.

    Hotels discounts on Traveloka (Source : Traveloka)

    Another new trend is the Work From Hotel (WFH). As you might know, the abbreviation of WFH was initially stands for Work From Home. To connect the dots, Working From Hotel then exist and created because there are more and more office workers are getting bored with the atmosphere of their house and desperate to look for a new atmosphere. It’s a trend where hotels prepare rooms, complete with equipment and facilities to work (e.g : Wi-Fi , stationer, and free printing facilities,etc).

    Source : Instagram @harrisfxsudirman and @arunasenggigi

    During the transitional PSBB period, indoor wedding receptions are allowed to be held again after previously was banned temporarily due to the massive increase of the Covid-19 spread. This becomes the opportunity that triggers the revival for the hotel business.

    However, this permission is also accompanied by the requirement to fulfill and comply with the health protocols made by the government. These includes the limitation of attendees to a maximum of 25 percent of normal capacity. Then, the seating distance for visitors is set at least 1.5 meters. Visitors are also prohibited from passing by or changing seats. The eating and drinking utensils must be sterilized, while the serving of food is prohibited from using a buffet. Last but not least, the wedding staffs are required to wear a mask, face shield and gloves.

    One of the breakthrough in this trend was the make of  “Virtual Wedding” ever since June 2020. As this was the case held by The Sunan Hotel Solo, which offer a virtual wedding service package for 44.5 million. The event is only attended by the couple and their family members, meanwhile guests are able to attend the wedding virtually through various platforms such as Zoom, YouTube, Facebook and Instagram, while enjoying food sent by the hotel to their residences.

                                                                                                              Source: The Sunan Hotels Solo

    Finally, we might conclude that the property business in Indonesia has the potential to develop more despite the massive impact it has taken from pandemic outburst. Combining the stakeholders effort and the government’s support to stimulate this sector are expected to help revive the business sector in the future.



    Bank Indonesia. (2020). Perkembangan Properti Komersial (PPKOM).

    Kementerian Pekerjaan Umum dan Perumahan Rakyat. (2020, November 3). Tingkatkan Kepemilikan Hunian Layak, Realisasi Program Sejuta Rumah Hingga Akhir Oktober 2020 Capai 601.637 Unit. Retrieved from https://www.pu.go.id/berita/view/18970/tingkatkan-kepemilikan-hunian-layak-realisasi-program-sejuta-rumah-hingga-akhir-oktober-2020-capai-601-637-unit

    Kementerian Pekerjaan Umum dan Perumahan Rakyat . (2020, January 3). Capaian Pembangunan Rumah Tembus 1,25 Juta Unit. Retrieved from https://perumahan.pu.go.id/berita/view/227/capaian-pembangunan-rumah-tembus-1-25-juta-unit

    Kompas. (2020, July 29). Alokasi Tambahan Rp 1,5 Triliun untuk Perumahan Terkait 3 Program. Retrieved from https://properti.kompas.com/read/2020/07/29/191334021/alokasi-tambahan-rp-15-triliun-untuk-perumahan-terkait-3-program?page=all

    BUMN inc. (2020). Target Penyaluran KPR Bank BTN Naik Menjadi 300.000 Unit Per Tahun. Retrieved from http://bumninc.com/target-penyaluran-kpr-bank-btn-naik-menjadi-300-000-unit-per-tahun/?more=2

    Vending Machines In Indonesia Are Increasingly In Demand !

    Vending machines in Indonesia are increasingly in demand!
    Author by : Aulia Maqfira / 18 February 2021 

    Auto vending machine, retailer automat is a machine that can dispense items such as snacks, soft
    drinks such as soda, alcohol, cigarettes, lottery tickets, consumer products and even gold and gems
    for customers automatically
    Many vending machines in Indonesia operate with products such as canned drinks, plastic bottle
    drinks, coffee and snacks. The vending machine works in a way, the buyer only has to put money into
    the machine, it can be paper money or coins. Then the vending machine will issue the selected product.
    So fast and effective in speeding up transactions without using employees. However, employees will
    be needed when the products in the vending machine are out of stock.
    The development of vending machines was initially popular in other countries, such as Japan. And in
    Japan there are more than 5 million units in various city locations in Japan. Now vending machines will
    continue to be developed and more sophisticated, by being able to accept electronic money payment
    systems, for example e-money, flash, and other electronic cards.
    By looking at the vending machines that are currently developing like that, it is predicted that this
    machine will be more popular and more accepted in the community. Until now, there are around 4000
    vending machines in Indonesia to serve a population of 250 million people. Compared to countries
    like Singapore, they have vending machines reaching 15 thousand to serve 15 million people. But later
    in Indonesia, vending machines will certainly continue to grow.
    The information above is written that the development and popularity of vending machines in
    Indonesia is increasing, the products served are also food and beverages. Where everyone, including
    me and you can be thirsty or hungry, and by chance our position is on a public road. Or in a place
    where there are no restaurants nearby.
    For this reason, the presence of a vending machine can provide a solution for each of these people,
    we are used to seeing it for sure, as in some train stations there is already this machine, then we just
    need to put in coins, banknotes, or electronic money to get our drinks or food. want.

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      Bunka no Hi ( Culture Day )

      Authored by : Julius Wahyu Ceicario / 9 February 2021

      Bunka no Hi are one of the Japanese national holidays. Bunka no Hi are national holiday which serve to promote freedom, peace, and preserve cultural heritage. At first 3 November 1868 are special day for the Japanese because that day are the day Meiji emperor born until the day he passed in 1912. In 1927, this day are renamed to Meiji Setsu, national holiday to respect Meiji emperor.

                  The importance of the word “freedom”, “peace”, and “culture” just promoted after world war 2. When Japan announce their commitment to preserve cultural heritage based on freedom and peace as regret for World War II crime. United States General Hedquarters (GHQ) Are not happy if there is holiday that related to emperor. So the Meiji Setsu renamed to Bunka no Hi, a day to promote peace by giving freedom to art and culture.

                  Nowadays there is many festival and activity related to Bunka no Hi such as art exhibition and award to artist and academist. Many people visit art, history, and science museum at Bunka no Hi because the entrance are made free for that day. The main event for Bunka no Hi are Order of Culture Award Ceremony which celebrate public figure who give contribution to art, literature, sport, science, and technology. The awardee are given certificate by emperor in a formal ceremony at emperor palace.

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        Football in Japan

        Authored by : Aulia Maqfira I 8 February 2021

        Football, or called sakkaa in Japanese are the second most famous sports in Japan, just behind baseball. At first football in Japan are introduced from United Kingdom by commander Archibald Lucius Douglas in 1873. They teach football game to Japanese marine cadet whilst becoming instructor at Japanese naval academy. The first official Football match in Japan are conducted at 18 February 1888, a match between Yokohama Country against Athletic club and Kobe Regatta against Athletic Club.

        The first Japanese national football league, Japan Soccer League formed in 1965 which consisted of amateur football club. In year 1993, Japan Professional Football League or known as J. League formed to replace Japan Soccer League which are semi-professional football league. Currently J League have 3 football division, J1 League, J2 League and J3 League which in total have 54 Team. Japanese football league are one of the most successful football league in Asia. In total 7 titles have been won by J League team in the highest Asian footballing competition AFC Champions League. 
        Japanese national football team also one of the best national football team in Asia. The samurai blue, Japanese national football team nickname, have won Asian Cup 4 times and also reaching round of 16 of FIFA World Cup. Football in japan are really popular and only lost to baseball in term of popularity. It’s because of the system of Japanese football league and because Japan are one of the best national team in Asia. Indonesian can learn from the enthusiasm and well-run Japanese football league system. Compared to Indonesia, Japanese football league system are better run, infrastructurely, the league system and also youth system.

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