Authored by : Gabriella Wibisono I 27 Januari 2021

Kokee kokkoo is a brand inspired from Japanese onomatopoeia from the sound of chicken crowing

In the world of business, advertisements is an absolute solution to promote a product. Usually, the actual presentation of the message in a medium is referred to as an advertisement, or “ad” or advert for short. People often shortened it as ‘ad’. An advertisement is the promotion of a product, brand or service to a viewership in order to attract interest, engagement and sales. 

Commercial ads used to increased comsumption of our products through branding.

In 19^th century, Thomas J. Barratt of London has been called “the father of modern advertising”. Thomas J. Barratt is famous for using targeted slogans, images and phrases in his advertisements. One of the famous lines is “Good morning. Have you used Pears’ soap?” 
Since then, there are many advertisements that use Thomas J. Barratt way to improve its engagement. One of the common way to advertise something is on television, back then there was no internet, because of that people watch advertisements from television and gain interest on its product.

In 1990s, online advertising started to kicks in because of the growing of network community. There are many types of advertisements such as banner ads, native ads and video ads. Choosing the right format can be a make-or-break decision in advertising. This is the reason why before choosing type of the advertisements, we have to be aware of our circumstances.

This is an example of banner ads

Kokee kokkoo is a brand inspired from Japanese onomatopoeia from the sound of chicken crowing. Kokee kokkoo specialty is it’s extra skin savory rice, it has the same feeling as nasi uduk but obviously our extra skin savory rice is better. Our rice use special traditional spices, in result with fragrance and savory rice. When it comes to chicken skin, people tend to think that chicken skin has no benefits, but actually chicken skin contains a lot of omega 6, stabilize blood pressure and increase appetite. That is exactly why kokee kokkoo is a perfect brand for selling extra skin savory rice.